It took me 11 minutes and 43 seconds to write this newsletter.

Don't get me wrong - reading online, selecting the articles that will bring value, all of this takes much more time. But actually drafting the mail out and setting it up, that's quick.

However, I always leave the task for the last possible minute.

Are there tasks you often procrastinate on? Do you know why?

For me, it's a question of perception - setting up newsletters usually takes me much more time. And although I have a system in place to make this one fast, my brain isn't used to it and thinks "newsletter = an hour of work".

The best thing you can do today is to find a task that brings value but always gets postponed. Identify why that is and work towards eliminating procrastination. Results will follow.

Me? I see 30% lift in opens and 2x clicks on emails that I've scheduled right.

Drop me a line and tell me what change you made this week and what its impact was!


Here are the best articles I found for you this week:

We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
What can we learn from 912 MILLION blog posts: 1.3% of articles generate 75% of all social shares, 94% of all blog posts have zero external links, and there's no "best day to share" a blog post. Read on more in this wonderful research by Backlinko and BuzzSumo.

Kick Point
Content Consumption: Go Beyond Pageviews
If you're into the content game, you should definitely understand users' reading behavior better - this Analytics implementation by Kick Point is super useful in the matter.

Evergreen Content: More Value for Your Content Marketing
Evergreen content is a great way to help your readers and get a constant flow of traffic from it. BuzzSumo tells us what evergreen content actually is, how to produce and how to repurpose it.
Newsletters suck. How and why we created Zest’s personalized UpSkill email
A great example from of how you should think about newsletters. The value brought to customers comes first!

How to Run a Comprehensive Heuristic Analysis on Your Site (+ Specific Questions You Can Ask!)
Heuristic analysis is a good way for quick wins on your site. It's a great starting point when you need to eliminate key issues. The read is long, but dedicate enough time to it - it is of great value.


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Slay the rest of the week!
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