During the lockdown, podcasts boomed, and they will apparently surpass 1 billion in ad revenue this year.
Some game-changing announcements were made by Spotify, Apple, and others last week which suggest that the podcast battle is on, and you could stand to benefit.
Let's double click on that.
The Race is On in Podcast Land
For the sake of ease, we'll break down the pertinent details from recent podcasting announcements that could actually affect you as a creator.
Podcasters have been using tools like Patreon for quite some time, but the news here is that the money is about to get mainstream, and some are projecting that podcasting's realheydey is about to begin.
What's Changing with Apple Podcasts?
Apple announced an upcoming subscription model for their podcasting platform that would give creators the chance to create premium/freemium products.
Podcasters will have freedom to charge what they want for both individual shows or a group of shows.
The rollout is expected to happen within the month.
Apple will charge creators about $20 to use the features, then take 30% off the topin the first year, and 15% for all years moving forwards.
A concern for creators is that Apple will still "own" the listener relationship. Creators wont' be able to directly communicate with their subscribers, making it hard for creators to move on from Apple Podcasts once they start.
The premium episodes created will only be available through Apple Podcasts.
Despite a number of red flags for creators, some in the industry believe that it could still be very lucrative since the infrastructure is well built out, and people are already used to spending money with Apple.
What's Changing with Spotify?
Firstly, Spotify's podcasting play appears to be working, as a report from TechCrunch predicts that Spotify podcast listeners will top Apple's listeners by the end of the year.
Let's look at how they're approaching creator monetization.
Their podcast monetization features will be made available through Anchor, a recent podcast creation tool they purchased. Unlike Apple, the tools appear to be free.
You will be able to distribute podcasts to other platforms beyond Spotify, so it won't be a closed system like Apple.
They're launching with three monthly price point for subscribers - $2.99, $4.99, and $7.99. Experts suggest this may be a bit constraining and are wondering if custom pricing will be added later.
Perhaps the most notable difference for creators is the fees. Creators using their platform will pocket full subscriber revenues. They'll introduce a 5% fee starting in 2023, but that's chump change compared to Apple's seemingly greedy fee system.
Does Google Have a Response?
In short, not really. They've got a relatively new IOS app, and they've clearly put some money behind it, but not the sort of money others have put behind their podcasting move.
However, Google Podcasts may be integrated with search more carefully moving forwards. In a recent article it was noted that "soon, you won’t necessarily need the term 'podcast' in your search to see episodes, making podcast discovery simpler across Search."
As far as monetizing podcasts goes, many suspect that Google's foray into audio adsvia YouTube will set them up well to use that tech for podcasts.
The other company to keep our eye on is Zuck and friends over at Facebook. They're going after both Clubhouse and podcasting at the same time, it would seem.
The reason for this is that CWV scores are measured out across all users, and can take days or weeks for your average scores to improve. So while we may think of June as weeks away, it may take until then for many sites to improve overall!
Jeremy was able to get all green on his sites via a mix of toying around with settings on GeneratePress*, optimizing settings on WP Rocket Pro*, and deploying a few inventive features to make it all come together.
In this one, he shares three of the latter tips that may help you improve your Cumulative Layout Shift (CLS) score- one of the hardest to improve upon!
That's it for the week! Check your inbox next week for another update from This Week in Blogging.
As always, if you have any questions, comments, or feedback, feel free to reply directly to this email. Jeremy is cranking out 20+ articles from his first proper trip in over a year, but will gladly come up for air to help you out.
Disclosures: Links inside this newsletter may be affiliate in nature. They are denoted with an asterisk (*). Any sponsored content beyond this will be clearly noted in their respective section(s). All opinions are solely by their respective authors. More information can be found in our Terms and Conditions.
This Week in Blogging PO Box 100106, Pittsburgh Pennsylvania 15233 United States
You are receiving this email as you joined our newsletter via our site or social channels. You may unsubscribe at any time.