Sweden is doing good! Between January and August 2023 we see an 11% growth in the number of foreign visitors to Sweden compared to last year. Especially our neighbouring countries have realised they get more value for money in Sweden and other focus markets have discovered Sweden to a higher extend even outside the main season this year. 

Check out our website for more details.

Photo: Magnus Carlsson/imagebank.sweden.se

If your clients are looking for a holiday which is not only unique and exciting but is also environmentally friendly and has a positive and lasting impact on the communities that they visit, then a trip to Sweden is perfect for them. Not only will your clients get one of the best trips they’ll ever have, but they’ll be also preserving our heritage, culture and communities, ensuring Sweden continues to be a magical destination in which to live, work or visit for many generations to come. Read more in our section Sweden - an attractive and sustainable destination or jump straight to our 12 tips for travelling responsibly. 

What a great year! We baked cinnamon buns, went kayaking in the sunset, experienced hikes through impressive national parks, enjoyed outdoor fika by waterfalls, visited cultural heritage sites and so much more. This year's FAM trips made us all "Spellbound by Sweden". A big thank you (tack!) to all participants, the Swedish regions and destinations, the local suppliers and the wonderful accessible nature of Sweden!

For 2024 we are planning a new range of exciting FAM trips to Sweden. Stay tuned!

Tip: Have a look at the itineraries of our FAM trips to get inspired and find new suppliers and good contacts for your future tours to Sweden.

• Did you know that a selection of commuter boats is part of the public transport system in Stockholm? You can now even test the world's first self-driving electrical commuter boat and experience innovation in action. No pre-booking needed. Just hop on board and pay with your contactless credit card or your online SL ticket. 
• Looking for new accommodation? Our Visit Sweden PR Team has listed some new hotels and hostels for you here. You can also find more information on our website. 
• Do your customers like camping & glamping or staying in cottages on campsites? Then check out Sweden's best campsites and some good examples of campsites throughout the country. 
• Looking for suppliers of nature based experiences that are really serious about sustainability? Here's a list: "Nature's Best Sweden"

Visit Sweden loves to let you meet the locals whenever possible. Here is a list of future events you might want to visit, depending on your country of origin:

• 6 November 2023: Swedish Workshop, UK
• 30 October 2023: Scandinavian Roadshow, China
• 20 November 2023: Scandinavian Roadshow, India
• 10-14 January 2024: Vakantiebeurs, the Netherlands
• 5-7 March 2024: ITB Berlin, Germany
• 24-25 April 2024: Swedish Workshop, Södertälje, Sweden (with pre- and post tours!)

We invite you now to have a little break and get inspired by Sweden! Our new video is best enjoyed over a Swedish fika (coffee break). 

So, we recommend you to take a cup of fresh coffee or tea and a cinnamon bun - preferably home made (click here for the recipe)! And then... click play, relax and enjoy!

Photo: David Schreiner/imagebank.sweden.se

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• Travel Trade Website
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