New report show that Reels are generating the most reach on Instagram.
Video is the key focus for Instagram right now.
The HypeAuditor team analyzed 77.6 million Instagram posts throughout July 2022 to measure the latest engagement trends, based on format.
They found that:
- The most commonly posted type of content on Instagram remains image posts, at 42% of all posts. Carousels came in second, at 26%.
- But look at that ‘Estimated Reach’ bar – Reels, despite being the third most popular post option, are seeing the most reach on the platform, by a notable margin.
- Reels are also generating a lot more Likes, though image posts still generate more comments, at least based on this sample set.
There’s a reason that Meta is emphasising Reels so much, and it’s worth considering this in your IG strategy.
You can check out HypeAuditor’s full IG post analysis report here.