According to a new report from Forrester, 22% of online adults in the U.S. used Twitter weekly in 2022, well behind Facebook (63%) and Instagram (40%) – an unexpected statistic from my personal estimations.
The report also noted that while “Twitter ranks highly on the cultural relevance scale, it ranks low on the advertiser priority list.
It’s where news breaks, politicians debate, activists organise and niche communities meet. And despite Twitter users threatening to leave the platform, application downloads are up since Elon Musk took over. No other social media platform—not even Reddit, Mastodon or Hive—can replace Twitter for consumers.”
Principal analyst Kelsey Chickering has even suggested that marketers perhaps overestimate the power of the platform...
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