If the answer is yes to any of those questions, let me remind you of one of your best resources... You! You have experienced all kinds of professional development. Make yourself your organization’s avatar. A customer avatar (sometimes referred to as a buyer persona, marketing persona, or customer profile) is a representation of your ideal customer—the type of person you want to purchase your products or services. Chances are you've seen this phrase tossed around countless times, especially in terms of digital marketing.
Well, think of your colleagues as your organization’s avatar and let’s come back to you.
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