C.oncept
If your potential client says: “It’s too expensive” or “We have no budget”, it is usually not the case.
What was the reason?
- She was not amused with your solution and is not motivated to buy.
- You haven’t mapped her underlying expectations and your offer is irrelevant.
What can you do next? Look for the underlying meanings.
Ask deeper questions and co-build the solution with your client.
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