I named my organization The Imperfect Network to free myself and my clients from the tyranny of perfectionism.
I love saying the name to people and seeing their eyes light up in recognition, and relief. There's a bit of a 'phew', and a release.
Bring on the irony, in the form of me stalling the launch—for fear of the site, the plan, the services, the… me being less than perfect.
But I haven’t been using that word, exactly. I’ve been saying ‘yet,’ which I’m now identifying as perfectionism’s sounding trumpet.
“It’s not quite ready YET.”
“I’m not totally feeling it YET.”
“If I’m going to be marketing myself as a branding coach, my branding had better be damn good—and it’s not there YET.”
Can you relate?
I’m so excited to share everything I’ve developed to help you and your business, including group sessions like Imperfect Coworking and Imperfect Conversations; weekly newsletters with pithy bits; blog posts full of useful things and wisdom too, and of course one-on-one coaching.
Soooo excited—and YET. Le grand stall.
A reminder: The opposite of ‘perfect’ and its buddy ‘yet’ is ‘enough.’ The website, branding, messaging—you! me!: we are all enough.
So here it is, enough already: the first post, first newsletter, first outreach, first vulnerability.
Welcome to imperfection and all of its inherent joys and freedoms. Welcome to you, all of you—the whole you—accepted, appreciated, celebrated. I really hope you’ll bring that ‘you’ to ImpCo, ImpCons, and Imperfect branding and business development.
I’m really looking forward to being imperfect and enough with you. Hit reply and let me know what imperfections you want to embrace. Or poke around my new website, and offer up some helpful feedback (thanks!). Or book a free Discovery Call, and we can talk about how to celebrate your brand’s imperfections and turn them into successes.
I'm looking forward to connecting—and being imperfect—with you!