We're back with more trending and latent content opportunities to get your teeth into this month.
We had some great feedback on last month's slightly different email so the new categories are here to stay.
*Remember* - Content Marketing World is nearly here (it's next month!). And this year you can either attend the conference in person or virtually. If you fancy attending the event, then remember to use the code 'CONVERGE', and you'll save $100 on your ticket!
Cool. Enjoy the issue - feel free to let me know if you do with an email - and I'll see you again in September 👋
Google Lens is coming to our desktops. This will likely change Google Images as we know it, so this is the perfect chance to start writing some posts on how to nail the new algorithm.
And, of course, don't forget to optimize the images that go into the post.
LinkedIn Live Events
The live streaming feature on LinkedIn has been around for quite a while. However, many businesses aren't taking full advantage of this and the lack of resources on how to use them doesn't help either.
LinkedIn Live is actually proven to create more reactions and comments, so why not take this topic and turn it into an ultimate guide to help companies organize their own live events?
One word caption
A minimalist approach to writing captions is the trend for social posts at the moment. You can capitalize on this by updating your social media guides, putting together lists of short captions for inspiration, and changing up your own social media game.
Best leadership blogs
Many of the current leadership topics come either from news outlets or leadership coaches. So, if it's relevant to your audience and customers, considering writing more content to target this audience.
As for the "best leadership blogs" keyword, check out the SERP. Posts are mainly from previous years and could be considered out of date.
This keyword along with its synonyms tends to be quite competitive until you realize the SERP is outdated. A recent Forbes article shines a light on the recent change that employee benefits went through.
This opens up new opportunities for looking at employee benefits and reward programs in a new way, especially as competition on the talent market is increasing due to the greater job accessibility that remote work brings in.
Mentoring in the hybrid workplace
The most up-to-date SERP findings ever! More blogs are looking at how they can help entrepreneurs and small businesses build better relationships with their employees.
One of those ways? Mentorship programs. There's an audience for this and a not-yet-saturated content landscape.
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Infrastructure as code
Data centers are now replaced by machine-readable code, as opposed to physical hardware. Content on this topic is still relatively 'lite', but Microsoft has recently updated their documentation on this new system.
Digital wallets are fast replacing physical wallets and cards for many (especially those active in the cryptocurrency space). But if you look at the SERP, most articles are still only covering the basics of what a digital wallet is.
Take this topic further by looking into how people can keep their digital wallets secure, the impact they can have, and what options are available.
HEIC and WebP
Image formats from Apple and Google that are soon going to replace the classic JPG and PNG.
For a post on this trend, go over the benefits of these formats and how people can optimize them for their business. As well as what people need to know about the differences.
AIoT (The Artificial Intelligence of Things)
AIoT is the mix of AI and the Internet of Things to make for smarter solutions that can help people with their day-to-day duties.
The topic perfect for both an opinion piece or a step-by-step run through how people can start implementing AIoT in their lives or businesses.
The rise of the Facebook Marketplace is explained by people's interest in alternatives to regular store hosting options like Shopify or WooCommerce.
Individual store owners or small shops are more interested in Facebook as a way of selling their products as the solution is easier to use and more accessible.
Afterpay [and other apps that allow shoppers to buy now and pay later]
Apps like Afterpay and services like Klarna are changing people's shopping habits. And not necessarily for the better.
The "buy now pay later" trend is ripe for an opinion piece on the implications [and risks] associated - as well as any benefits, of course.
Medicine is becoming more accessible worldwide with new services that deliver even prescription medicine to your home.
This topic is perfect if you're working in the pharma/med industry as articles on this are scarce...
Content Marketing World
When: September 28-October 1, 2021
Content Marketing World brings together more content marketing minds than any other event on the planet. If you want to learn from the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or new to the content marketing world, there’s something for you at #CMWorld.
This one-of-a-kind hybrid event is sure to engage and enlighten you with action-packed keynotes, sessions, industry forums and workshops, presented by the leading brand marketers and experts from around the world. Topics include audience building, community, video, demand generation, email marketing, measurement, influencer marketing, branded content and so much more! We have an agenda covering every aspect of content marketing so you can customize your experience.
There’s also networking time and fun events planned so you can make meaningful connections with fellow attendees and speakers before, during, and after the event. You’ll be part of our special #CMWorld community of thousands of marketers from around the world.
So if you’re ready to grow your business and inspire your audience then mark your calendar for September 28-October 1, 2021. This year’s event will be in Cleveland, Ohio and will also include a robust digital experience.