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Upon completing his time at UConn in 2017, David Anzini was awarded his Bachelor's degree with a major in Marketing, a concentration in Digital Marketing & Analytics, and a minor in International Studies. David credits his preparedness for post-college life, especially in the business world, to "perfecting the interview talk-track" during his undergraduate years. He began interviewing for internships as early as his sophomore year. During these interviews, he actively sought feedback and utilized the career center at the Business School for individualized coaching. By the time David was ready to take the next step in his journey after graduation, his preparation at UConn made him feel as if he "didn't have to apply to every job that was hiring; rather, I could focus on companies/roles that I wanted."
As a Brand Manager at Lowe’s, David oversees the Kobalt private label tool brand. His responsibilities include defining the brand's position in the market, educating associates on the brand's essence, and ensuring consistency across all touchpoints for an optimal consumer experience. David emphasizes the importance of being a brand steward, constantly influencing partners on the benefits of driving private brands. To ensure continued success, David delves into research on categories, customers, and products to make informed decisions, highlighting the significance of the Kobalt Brand Health Tracker in shaping the brand's strategy for 2024; “This research more or less defines the overall health of the brand, relative to its competition, along key attributes across the Consumer Decision Journey (CDJ).” The share-out from Consumer Insights on the Kobalt Brand Health Tracker that David is currently working on will become the backbone of their brand strategy.
The main factors that drove David in Lowe’s direction were, first, the fast-paced environment of the retail industry, and secondly, the company's core value of continual learning. Lowe's emphasis on investing time in understanding the business, industry, and evolving best practices aligned with David's commitment to a well-rounded perspective in brand management. Lowe's core value regarding continual learning reaffirmed his belief that this company was the ideal next step in his career.
For undergraduates and others seeking employment or internships, David advises thorough research on the prospective company. Knowing the leadership, company values, and history is crucial in determining long-term compatibility. Additionally, understanding customer sentiment towards the company can provide valuable insights into the work experience and overall satisfaction. “If you really want to ace the interviews, try and figure out what customers think about the company.”
David wanted to emphasize to his fellow Huskies the need to carve out time for rest and recovery, especially in a fast-paced work environment. He personally manages this work-life/health balance by working out in the mornings, spending evenings with his partner, and taking short breaks throughout the day to connect with colleagues. David emphasizes that maintaining mental health is crucial in the professional world and encourages us all to “Just remember, it’s a marathon not a sprint.”
David's advice to current undergraduate students aspiring to enter the business world is to “embrace a love of learning.” He highlights that learning is a continuous process that goes beyond obtaining a degree. Demonstrating an interest in understanding the business, the industry, and best practices will set individuals apart and contribute to a more rounded perspective in their roles.
Thank you, David, for sharing your inspiring journey from UConn to Lowe’s with Marketing Today!
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