Founder – Here are the best reads from the past few weeks:

Competitive Strategy: Simplified Way to Think About It
In this post, entrepreneur Peep Laja explains why the goal for new products should be to get inside the consideration set for the Job to be Done that the product enables. The post offers a great overview of positioning for startups.

How Narrow Should an Initial Customer Segment Be?
In this post, product leader Giff Constable shares his process for finding the right level of precision for a product's initial target segment. He also explains why narrowing the initial segment to make it actionable is so critical.

How to Analyze Product Events to Improve Early Retention
In this post, I share my process for analyzing product events to understand the type of value delivered by a product and its retention. If you don't currently have a lot of users–and you're still in the early days–this one's for you.

Choosing Your North Star Metric
Product management expert Lenny Rachitsky surveyed 40 of the most successful growth-stage companies to understand which of their metrics were key for them. There's a lot of value in his breakdown and analysis.

How to Choose, Test, and Scale Emerging Acquisition Channels
In this post, marketing experts Adam Grenier and Scott Tousley share in great depth the frameworks they use to identify, select, test, and operationalize emerging acquisition channels. There's a ton of value in this post.

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Thanks for reading. Don't hesitate to hit "Reply" if you have any questions or comments.

- Étienne