Imagine this... You and your best friend both buy a year long membership to Duolingo. You both want to learn Spanish and the plan is to practice for 30 minutes a day for 5 days straight. Then something changes. Your friend keeps practicing. They get their 30 minutes in every single day. You stop. Your friendâs mindset is, âIt seems daunting now, but I know I can figure this out. I believe in myself to learn this new language.â But your mindset is a bit pessimistic. Youâre thinking, âItâll take me forever and Iâll still be terrible at it, so whatâs the point?â In 3 months, your friend is able to have a simple conversation in Spanish. Youâve already given up and deleted the app. Whatâs the main difference between you and your friend? In today's edition of Why We Buy, we're exploring the Galatea Effect - how peopleâs self-fulfilling prophecies drive achievement. Let's get into it...  đ§ The Psychology of the Galatea effect Whether you believe you CANâŠor believe you CANâT youâre right. Thatâs the Galatea effect in action. In 1961, Alfred Oberlander, manager of a life insurance company, realized new insurance agents signed more clients when they worked at a successful insurance agency than when they worked at an average agency. When he paired his best agents alongside the best assistant manager and inspired employees to call this group âSuper-staffâ, there was a 40% performance improvement (on already *great* performances!). Weâre all subject to our own self-fulfilling prophecies. People put in situations inspiring self-expectations accomplish better results. Our capabilities of achievement are directly tied to our self-confidence. But that doesnât mean we want to climb the mountain alone.  đ§ Inside Your Buyers' Mind Buyerâs read your copy, promising amazing results from using your product, and they wonder⊠âSure, someone else got those results. But can I?â Theyâre not necessarily doubting your brand, theyâre doubting themselves. But, the Galatea effect tells us theyâre totally capable of reaching the goal they have for themselves. They just need to believe it. If they can believe it, theyâll know that relieving this pain point, getting this issue resolved, and optimizing a solution is totally in their wheelhouse. They can be the hero of this story. They just need a guide to help them out.  đ€ How To Apply This Alright, so how can we apply this right now to sell more? Champion Your Buyerâs Abilities: Your brand can feel like your buyerâs best friend, cheering them on and telling them how smart and capable they are. From top-of-funnel paid social media posts to product pagesâshow your buyers how much you believe in their ability to get what they want from your products.
Instead of telling customers to improve all of their SEO in one big achievement, Ahrefs breaks down how new customers can get started step-by-step:
Brain.fm has a killer testimonial from a happy customer that speaks directly to people feeling like YouTube doesnât have great music options for focused work:
 đ„ The Short of It If people doubt themselves, theyâll doubt that they can find success with your product. Self-doubt may stop them from buying your product or cause them to quit before they achieve their goals. If you can help your customers to visualize their own successâto believe success is inevitableâyou both win. Until next time, happy selling! Yours truly, Katelyn
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