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Tealium, a Customer Data Platform & Universal Data Hub, hosted an exclusive Lunch and Learn event for professionals in data-driven industries on June 18th at the Okura Prestige Hotel in Bangkok. This event discussed the importance of being able to orchestrate customer data in the age of data governance, increased need for transparency and customer experience. The event was opened by Ashley Preston, South Asia Sales (right in the picture). Baljin Gill, Channel Lead, South Asia (left in the picture) shared a presentation on how “The User Journey is Dead”.
The presentation covered
- The issues faced in collecting data across the ever-growing list of data sources
- The importance of universal accessibility and real-time customer data
- How a fundamental need for data readiness in preparation for regulation is crucial
- How a governed data supply chain using automated orchestration can deliver a reliable engine for marketing and data professionals.
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