The second we heard about the first Web3 music festival, we had to find out more. 

Its name? DCentralize; a blockchain-powered festival that’s owned by the community and shared through Web3. With over 30,000 people attending in real life and virtually, it’s pioneering a new way to own, enjoy and influence culture—through music, knowledge sharing and workshops. A unique blend of music, Web3, crypto and blockchain stages brings the leading edge of all cultures together at once.

We spoke to one of its founders, DJ Sarah Main who shared her insight on the future of Web3 and the music industry, the need for power in the hands of independent artists and the reasonings and motivations behind DCentralize’s inception.

Read the interview here (6 min. read)

User numbers remain low, but marketers don't want to be left behind.

Major brands including Walmart, Nike, Disney, Levazza, Argos and Mini have flocked to develop their own experiences across platforms such as Meta’s Horizons, Decentraland, Sandbox and games such as Fortnite, Roblox and Star Atlas. Even Second Life, which was born in 2003 during Web 1.0, is getting a second life in Web3. But are audiences buying in? Not so much. At least not yet.

Lindsey McInerney, CEO of Sixth Wall described the brands that are commissioning experiences as “pioneers” who would reap the rewards of having explored the opportunity down the line.

By being early, brands have the opportunity to capture an audience that late adopters won’t have. The people who are learning to think in 3D and acquiring the skill set that they need to go forward and build much larger experiences later, they’re gaining all of that now by going early and giving things a go.

L’Oréal and Meta have announced a partnership, including Incubateur HEC Paris, which will see the launch of a startup acceleration program to drive creativity within emerging metaverse environments.

The 6-month program will be based in Paris and is aiming to recruit 5 French startup companies working on Web3 projects including virtual and mixed reality technologies, avatars, inclusivity and the token economy.

Asmita Dubey, L’Oréal’s chief digital and marketing officer in a statement: “It brings a lot of young talents together. They’re the future. Imagine the massive creative energy that it generates.”

She added that the creativity developed could support the company’s international marketing and also be leveraged by its brands.

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