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Several months ago, I sent out a breakdown of Cohort-Based Courses (CBC) and why it's going to be a big thing in the future. Although CBCs are getting more popular and you could charge a premium for it, there's still a tradeoff with CBCs. You need to be physically present to host these courses, in other words, you need to trade time for money.
That's why in this week's ONE THING, we'll be looking into a different form of online course. I'm going to show you how you could build your own online course. The margins may not be as good as CBCs but you only have to build once, sell twice.
"But I don't know enough to teach a course."
- You don't have to be an expert to teach. You could create a course around a book that already has a massive audience
- Marketing the course instantly becomes very easy because you can leverage the book recognition as well as target an existing audience
- We all read books but how many of us actually apply the lessons we learned to our lives. You could repackage the lessons in the book into tasks, projects, challenges and create a course out of it
How I Would Build It 🔨
- Since popular books have an existing audience, I would go on Reddit, Facebook groups or forums and build up my credibility. Eventually I will share my course with them (but not yet!)
- Jab, jab, jab then hook. Remember to give a dozen times before asking for anything. Ask questions or share your thoughts about the book. Just by spending time in the community will not only give you some legitimacy but also allow you to discover great materials for your course. When you feel like you're ready, only then you could start promoting your course
- The next thing would be to choose your platform. There are many course platforms available out there: Udemy, Coursera or Skillshare. In my opinion, you don't need to be fancy. All you need to do is pre-record your course and post it in a Facebook group. Once you receive the payment, add your students into the group
- Now you’ve got yourself a full online course with super high margins
Online courses are crowded these days. To be noticed, you'll need to take advantage of an already existing audience. Books like "Rich Dad Poor Dad", "The 4-hour Workweek" and "The 7 Habits of Highly Effective People" already have a huge and loyal audience base.
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