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Welcome to the CX by Design Newsletter

Sharing human-centered ideas on how good, passionate, risk-taking, companies can do better business, people-first.

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Welcome to the 10th edition of the CX by Design Ideas newsletter, a monthly mailing by your hosts, Lis Hubert and Diana Sonis, with a focus on sharing human-centered ideas for business. Thank you for being here. We appreciate you. P.S. Was this email forwarded to you? You need your own!


East Hartford, CT, Monday, July 6 2020

If the events of the past month have taught us anything, it's the importance of being human-centered.

Being human-centered is more than just putting people at the center to help your business survive and thrive; it's also about taking care of your people, including your employees, your partners, and your customers.

People-centered problem solving involves putting your views aside to listen to the voices of your customers and employees. It’s also about finding your audience, customer, and match.

Finally, it means refining and redefining how you see the people surrounding your business, and treating each one as the customer they are.

From here, being human-centered goes beyond your business, products, and even customers, to your relationships, your community, and your world.

But it starts, by taking care of people… always.

We delve into these topics and more in this month's articles. We hope that by exploring them, you too can find the inspiration you need to become more human-centered. Because the more human-centered we all become, the better our businesses, and our lives, will be. 

We’d love to hear from you. Drop us a line anytime if you have thoughts or examples on putting people first or if you just want to chat about the human-centered design process. We’re here. 

Stay well, 

Lis Hubert

Founding Partner

CX by Design Ideas
Redefine “Customer” to Build a Great Business

If you build great customer relationships, you’ll build a great business.

This advice is even more important in a post-COVID-19 business world. Why? Because businesses that are human-centered and choose to connect with the people surrounding their business are emerging as clear winners. The connective tissue of these winners is great customer relationships.

The key to creating these relationships starts with your company extending its definition of “customer” beyond that of the end-user of your product or service.

Read the full article
What we're paying attention to...
Why Voice of the Employee has never been more important to CX programmes
The Empathy Guidebook: Practical Ways To Practice Empathy
Tips For Finding Your Audience, Your Customer, Your Match
Stop saying “back to normal.”
How we can help you.
Virtual CX Coaching – CX by Design

Are you and  your team facing customer experience challenges? Get expert CX guidance and individualized attention to help. Done on your schedule.

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Customer Experience for E-Commerce

How intuitive is your customer experience in your online store? Boost online purchasing and amplify customer loyalty with CX by Design. 

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