The future of business and product development is community-led. The trajectories of companies are increasingly being dictated by the communities they cultivate and the people they connect.
This community-led movement is one of the major megatrends—along with the explosion of entrepreneurialism and the rise of community funding—that’s reshaping how we work, innovate, and incentivize collaboration.
Loads of companies are already recognizing the importance of community. According to the 2021 CMX Community Industry Report, “Every year, more and more organizations agree that community helps them hit their objectives, and even more ‘strongly agree.’ This year, 86% also said that community is critical to their mission, and 69% plan to increase their investment in community [management] next year.”
Tech leaders from companies like Hopin, Meetup, Atlassian, Mural, and Product Hunt have even banded together to create the Community-Led declaration and movement. Their website boldly proclaims, “Community-Led companies are the future. We believe that a thriving community is a company’s most valuable asset.”
So, what does community mean in a business context? Why does it matter so much? And how can you participate in this collaborative future? Read on to find out.
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