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Investing in Israeli innovation, bridging to global markets.
MizMaa Newsletter - Q1/2020

A Look Back At 2019

Dear Friends,

As we enter 2020, it is a great opportunity to take a look back at some of last year's great highlights.

2019 has been an enormously busy year for us in terms of exits for our portfolio companies, and as we continue to build our world class team and advisory board.

We stayed true to the MizMaa differentiation in focusing effort and time in eastern markets, while not forgetting that the US represents a robust market for Israeli technologies.

During the past year we announced two portfolio company exits: Corephotonics (acquired by Samsung) and Protego Labs (acquired by Checkpoint). We were proud to be part of these two journeys and heartened to see acquisitions by key strategic names of our portfolio companies.

We welcomed Rick Kaplan, the worldwide Business Development Leader for IBM's Financial Services Unit, who has also served as GM of IBM Israel.

We also extend our warm welcome to Bodo Uebber, who served as CFO and Board Member of Daimler, and is now serving on the boards of Adidas, Bertelsmann and the Berlin Center of Corporate Governance (BCCG). Mr. Uebber is a unique expert to help us identify the next set of winners and scale mobility companies.

Finally, MizMaa participated in 4 portfolio company follow-on rounds (Anagog,, Ottopia, and Orca.AI), and also led Investments in four new exciting portfolio companies, Autofleet, Bond, 8e14, and Ridge.

Our entrepreneurs continue to punch above their weight, make technological breakthroughs that vibrate through the global markets, and journey on with us through thick and thin.

We wish you a healthy and robust 2020!

The MizMaa team.

MizMaa Ventures

Tel Aviv. Israel

Latest Portfolio Updates
Check Point acquires serverless security startup Protego, a MizMaa Ventures portfolio company

Protego Labs, a company seeded by MizMaa Ventures, has been acquired by Checkpoint Software Technologies Ltd. 

As a pioneer in the space, Protego will be part of Checkpoint's Cloudgaurd platform for cloud security, focusing on Serverless security.

Cheq amongst "100 of the world's most promising startups" according to CNBC

Every year, CNBC scans the globe looking for the 100 venture-backed start-ups that have the potential to transform industries and become tomorrow’s household names. MizMaa is proud to announce that Cheq is now part of the prestigious list.

Anagog raises Series C with strategics

Anagog has announced first closing of Series C funding. The round, co-led by MizMaa Ventures, will include industry leading strategics including Sumitomo and a leader in the automotive industry.

Anagog continues to have exciting traction in the following spaces - Retail, Financial Service, Automotive and more. 

Congrats to the Anagog team!

MizMaa leads Autofleet's Series A round

Autofleet is creating the first, truly sustainable, Vehicle as a Service layer, providing an elastic supply of vehicles serving any source of demand.​

The Autofleet Vehicle as a Service platform is an important enabler for the incumbents such as the car rentals, and the disruptors such as the ride sharing companies, to maximize their revenues and margins, increase fleet utilization, control supply and optimize rides.

Saga successfully launches SGA coin to become the world's most promising stable coin

With a stellar advisory team comprising top industry experts in finance and economics, including Nobel laureate Myron Scholes and J.P. Morgan’s Chairman Jacob Frenkel, Saga has now launched its new token - SGA.

“We use the monetary model of central banking to solve two of the biggest issues in digital currency today: volatility and money laundering,” Ido Sadeh Man, founder and chairman of Saga.

More on CTECH.

Shookit launches a sister company in NYC called Bond

Shookit will replicate the model that has been successfully proven in Tel Aviv, through Bond in New York, with technology that facilitates improved efficiency and full management of inventory. Bond currently provides services to over 30 brands in New York using six local logistics centers. The company plans expanding the range of brands and opening more logistics centers in additional US cities.

Recent Events

A quick view of recent delegations and events at MizMaa Ventures

September 2019
MizMaa hosted CTO of Yahoo Japan and his team

It was a great honor to host Mr. Fujimon, CTO of Yahoo Japan and his team in Tel Aviv, helping seed long term relationships between Israel and Japan in both friendship and technology.

October 2019
Bodo Uebber, former CFO and Board Member of Daimler, joins MizMaa's advisory board

Mr. Uebber sits also on the boards of Adidas, Bertelsmann and the Berlin Center of Corporate Governance (BCCG).

Mr. Uebber brings years of experience to help MizMaa identify the best opportunities and help with go-to-market strategies, particularly in the automotive space.

September 2019
Catherine Leung, MizMaa Venture's Co-Founder and Partner speaks at the EY Journey conference

Sharing insights at the Journey conference: the impact of mega fund raising on the startup ecosystem.

October 2019
Aaron Applbaum interviewing Nir, CEO of at AI Week

Discussed the challenges facing companies in AI and Deep Learning around experiment management, data management and moving projects from research to production.

Portfolio Spotlight- Aurora Labs
Who Is Liable?

Roger Ordman, Executive Vice President, Aurora Labs

Smart Summon is a new feature Tesla has installed with an over-the-air (OTA) update as part of its version 10.0 software. Smart Summon enables the car owner to summon his or her car from a parking space within 200 feet. A few days after the update was delivered, a video surfaced of a Tesla Model 3 being summoned from a public parking lot, driving through a stop sign and getting pulled over by the police.

The Tesla owner said to the police officer "I wasn't driving it. The car ran the stop sign. So, no ticket.” The police officer was understandably perplexed. Who should he issue the ticket to? The owner wasn’t driving the car when it made the traffic offence? The car? Maybe Elon Musk himself?

In this instance, no harm came to any pedestrians or other cars, however the question of liability remains. Earlier this year, executives from Ford and Bosch came together with executives from AllState and Nationwide as the two industries – automotive and insurance – work through how to insure connected and autonomous cars and figure out who is liable for what.

While in many cases the hardware and sensors may be to blame for a vehicle malfunction, according to a report from Stout, in 2018, nearly 8 million vehicles in the US were affected by software based defects. This is a higher total than the previous five years combined and three times more than any previous year. Both the insurance and the automotive industries – which haven’t had major changes or new business models in decades – are being disrupted with the ushering in of connected cars, autonomous cars and mobility services. Who is responsible when an autonomous car crashes? The ‘driver’ in the car? The owner of the vehicle? The vehicle manufacturer? The supplier of autonomous driving technology?

Too often the question of liability is framed as a ‘blame game’ by either the regulators or the insurers, to find the entity that can be shouldered with the cost after the fact. However, the focus of liability should not be on pinning the blame but rather on taking proactive responsibility so that crashes do not occur in the first place. 

Understanding of automotive software is going to be the difference between those automotive manufacturers that maneuver through and succeed in this liability storm. Software is entering the car from several entities – the automotive manufacturer’s software; suppliers’ software and software created from the open-source community.  The goal of the vehicle manufacturer should be to ensure that there are technologies and solutions in place to enable transparency into which software is actually running in the car and how the software functions are behaving, to be able to understand the behavior of the software, to be able to detect software malfunctions and to be able to fix them before they affect the driving experience leading to a liability situation. 

Connected cars, mobility services and self-driving vehicles are driving a dramatic rise in the amount of software in the car and promise a shift in vehicle control away from the driver and toward the vehicle. The same shift may occur in liability for harm caused by vehicle crashes and related events. Automotive manufacturers need to adopt new in-vehicle software management technologies and develop new business models to be prepared to take on the liability responsibility.

Visit to learn more about a leading in vehicle software management solution.

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MizMaa Ventures

Tel Aviv, Israel

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