Imagine walking through a store with only TikTok products, it would be the most fascinating store. Because at that store, you'll see people creating demand before supply. 

So in this week's ONE THING, we're looking into 3 TikTok-famous products and exploring the opportunities.

The OG Viral Product - Cleaning Slime

• Even before TikTok, people were obsessed with watching the oddly satisfying slime cleaning videos where it can clean those hard to reach spaces
• From Instagram trend to tools for soothing anxiety, cleaning slime are the blue chips of viral products
• With 642k views for cleaning slime and 2.7m views for cleaning putty on TikTok, there's still room to capitalize on that sweet virality
• One idea is to create an eco-friendly and child-safe cleaning slime

Minifridges 

• Ever work at the desk craving for a cold beverage but feeling too lazy to walk to the fridge? Join the club
• Interest in minifridges is way up, #minifridges has more than 248m views on TikTok
• One niche use case, in particular, is getting really popular - mini skin care fridge
• With people migrating to the WFH and the incredible growth of esports, you could pick a niche and market a fridge specifically to that niche

Japanese Floor Chair

• On issue #13 of What's Up Wednesday, Lee Way wrote about the rising trend of Japandi - a fusion of Japanese minimalism and Scandinavian functionality
• Although not as viral as the two mentioned above, this Japanese floor chair is starting to gain momentum at 35k views
• You see companies like Secret Lab capitalizing on the WFH phenomena by releasing premium desk chairs. Why not capitalize on the movement as well and create a chair that lets people wind down after a long day of work?

Before you go...

• Check out issue #31 where we talked about DTC the drugstore 💊
  
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• You could also read past issues here

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