Juices hold a significant place in diets worldwide. They are also often touted for their health benefits—that they are nutritious, have body cleansing properties, and can even aid weight loss. It’s therefore little wonder that juices have become a massive industry, witnessing a 7.25% year-on-year growth in 2023 and is set for further expansion, with Technavio projecting a CAGR of 8.55% from 2022–2027.
The purported benefits of juices have, over time, been bundled under a common moniker: the “juice myth.” This term serves to cast doubt on these benefits, suggesting that they are scientifically unproven, particularly because of the high sugar content inherent in juices as they are mainly derived from fruits.
We wonder, however, if this may soon require reevaluation when a company by the name of IncreBio debuts its range of juice products next year.
IncreBio, formerly known as JuiceInnov8, is a Bangkok-based food tech company with a simple but ambitious mission: to “revolutionize juice.” Specifically, the company has developed a proprietary biotechnology solution that enables the production of juices with significantly lower sugar content.
This solution is unconventional in its utilization of microbes to reduce the sugar level of juices. IncreBio’s technology involves using a fermentation platform to control the pathway of sugar-reducing microbes within a bioreactor. This process unlocks the ability to precisely “guide” these microbes to break down and consume the sugars within juices.
While this may seem simple, IncreBio's solution is the culmination of meticulous research efforts spanning eight years. The intricacies of commercializing this technology can be traced to the task of identifying and isolating microbes with the specific sugar reduction effect required.
All fruits typically contain three primary types of sugars: fructose, sucrose, and glucose. However, the distinct sugar molecules in each fruit species necessitate a unique combination of microbes. IncreBio also exclusively employs microbes that are isolated from plants, fruits, or edible flowers, adding to the rationale behind the extended timeline.
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