Here’s an example of the value of connecting by email
I could have posted this 5 Mistakes email series on my blog, shared those blog posts on Facebook, IG, and Twitter, and crossed my fingers that the algorithms cooperated and a good number of my ~1,000+ combined “followers” read the posts.
Instead, I chose to take a much needed social media break for the entire month of July.
I haven’t looked at Facebook, Instagram, or Twitter for the last 28 days.
Even though I had a new publication. Even though I had a reading this month.
Why didn’t FOMO derail my attempt at self care?
Because I have a website where I can posts updates about the publication and the reading (it was awesome BTW! I'll share the replay when it's available).
And, maybe more importantly, because I have email subscribers like you with whom I can communicate directly through email.
I’ve thoroughly enjoyed writing up these weekly insights and knowing I can deliver them directly to your inbox (thanks again for allowing me into your space!).
- “What would it feel like if I could unplug from social media entirely whenever I wanted or needed to?”
- "Might knowing that I could connect with my people directly through email make unplugging even easier?"
Having email subscribers has given me:
- the ability to take planned and unplanned social media breaks
- direct access to readers like you who have given me permission to be in touch regularly
- insights on what you and other subscribers are interested in learning more about
Now I’m not suggesting an either / or approach here. I’m personally all about email subscribers AND a social media presence (what strategies you choose to focus on will depend on you -- see Mistake #3 again for more on strategizing).
What I am proposing is that if your goal is to cultivate community, then talking directly to your readers over email might be one long term strategy worth considering.