Hey all!

Greetings from Lima, Peru, one of my favorite places in the world for food! Last week was crazy busy, so apologies for skipping an issue.

This week we'll dive into friendships, speed bumps, learn how brands try to make consumers loyal, and what CRISPR really is.

P.S. A new featured post just dropped on the BrainPint job board! Excited to share that Interact is looking for a Software Engineer. Help bring humanity into the world of marketing with this role as a full-stack software engineer in a small, fast-growing and remote-only team.

If you're a job seeker, I've personally curated the best jobs in the creator economy x no-code space in companies that I love. Check them out!

Cheers,
Janel

How Friendships Change in Adulthood
Friendships are unique relationships because unlike family relationships, we choose to enter into them. This is a beautiful piece that provides a glimpse into how friendships change as people age.

Speaking Up And Connecting
An impactful piece about the power of reaching out. We often hold back from speaking up because we worry about what others might think of us. But it's time to break away from that. "Imagine the relationships you could cultivate and the opportunities you could discover if you spoke up and reached out. Digging deeper in your interactions, even when it’s uncomfortable, opens up a wealth of new possibilities."

8 Product Hurdles Every Founder Must Clear — This PM-Turned-Founder Shares His Playbooks
Answering the tough questions product builders face in every stage of getting a startup off the ground, from validation to launch.

Speed Bumps
"Speed bumps are real. They’re a warning, or they’re unavoidable, and they hurt. Speed bumps cannot be denied.

A speed bump that stops us from going is an obstacle.

Often, the only difference between a speed bump and an obstacle is our decision about which one it is."

How Brands Try To Make Consumers Loyal 

Can the increasingly sophisticated gimmicks of "brandlonging" turn fickle consumers into faithful members? Some tricks brands use:

• Loyalty: Simple paper cards, Frequent Flyer Programs, NFC-linked schemes
• Subscriptions: Boxes, coffee, printer ink, shaver subscriptions
• Membership: Amazon Prime, Costco, WeWork
• Exclusivity: Patek Philippe etc.

What is CRISPR?
CRISPR could revolutionize how we tackle some of the world’s biggest problems, including cancer, food shortages, and organ transplant needs. This explainer dives into CRISPR, from a simple explanation of what it is to its applications, limitations, and future.

The Ultimate Email Marketing Guide for Indie Creators 
A free ungated resource that contains useful tips on how to use email marketing to increase your product sales, in a non-spammy way. Love this quote right at the start. "Email marketing always has your subscriber’s interests at heart. It’s not about what you’re going to do to them, or how you’re going to get money from them. It’s about helping them get from where they’re currently at to where they want to be."

AirFilter - Supercharge the way you book on Airbnb. This Chrome extension allows you to access your commonly used filters and apply with one click. Plus, get access to hidden filters not yet available on the site. All for free.

Google Title Rewrite Checker - Free tool to help you check whether you should rewrite your Google Title. You can copy/paste and check a list of URLs in bulk & import from XML sitemaps.

Genei - AI powered tool that helps you automatically summarise background reading (webpages, PDFs, etc.) and produce blogs, articles and reports faster. 

Practical Guide To Web Typography - All you need to know about typography.

3D Transformer - An online tool to 3D rotate your images and turn them into beautiful 3D mockups. Available as Figma plugin as well.

Rave DJ - Create your own mashups of your favorite music by pasting in links to YouTube videos. Fun one to listen to: Dreams Nation Army (Seven Nation Army x Sweet Dreams (Are Made Of This)

Supertunnel - Find out what's on the other side of the world.