The crises of the past year continue to challenge association CEOs and their colleagues in leadership, but paths to recovery and more resilient organizations are becoming clearer. In this special digital report, association executives reveal how they see successful leadership in 2021 and beyond.
With nearly 50% of the employed labor force now working remote, it could prove difficult to get back to pre-pandemic levels of in-office work. Companies can overcome the digital workplace deficits by embracing its positives, like increased data, to optimize employee performance and personalize experiences.
9 Ways to Create Sponsorship Packages for Virtual Events
Unlike the established patterns of in-person events, creating sponsorship deals for virtual events is relatively uncharted territory. You will need to approach the process creatively to offer exciting value propositions to sponsors, advises Jordan Schwartz.
Today, providing the best products and services is just not enough. Building meaningful relationships with customers to foster loyalty and retention is equally important. Customer Relationship Management plays a pivotal role for each and every business, and staying ahead of CRM trends can provide you with a competitive advantage.
The feeling of exhaustion after participating in a videoconference is not in your imagination, and researchers have identified several potential reasons for this phenomenon. This article offers five ways to minimize Zoom fatigue.
Marketers can boost email open rates by employing tools that enable message personalization based on each recipient's interests, behavior, preferences and history, NetBlaze's Steven Clayton writes. Send emails that bring value to prospects, use eye-catching design that incorporates interactivity and craft compelling subject lines, Clayton recommends.
Avoid virtual meeting fatigue by setting a clear goal for the meeting, assigning everyone a role for the session and reflecting on what worked and didn't, writes Barry Rosen, CEO of Interaction Associates. "In analyzing data from the 2020 State of Online Meetings Report, we discovered meetings that had a clear meeting agenda usually or always met their intended goals 93% of the time." he writes.
Older volunteers are desirable because of the life experience and skill sets they bring, write Joshua Braverman and Ryan Kaitz, citing research by the Minnesota Association for Volunteer Administration. "Volunteers from different generations bring an eclectic blend of knowledge, skills, and experience to an organization.
Non-profits that have weathered the pandemic so far had clear strategic, communication, financial and succession plans in place and were able to adapt quickly as needs changed. "As a result, when COVID-19 hit, they had loyal board and staff to lean on; they had a strong donor base to rely on; and they had a loyal and grateful community and clients to partner with," writes Natasha Dresner, an organizational development consultant.