Hi there,

First of all, I hope you're having a good summer and have had a chance to relax despire these tumultous times we're in.

Our latest article, and final post in our series on pricing strategies, covers a highly relevant topic today: retainers. These contracts create monthly recurring revenue (MRR) for repeat services.

In these uncertain times, solid and steady income is in demand. It's no wonder more and more agencies and freelancers are focusing on retainers. It makes sense to invest in existing client relationships rather than fighting over the few new ones.

Retainers do have benefits, but they aren't easy to get right, and they're definitely not "passive income."

Check out the article to learn more about the ins and outs as well as pros and cons of retainers.

Thanks for reading!

Stay healthy and have a great week,

Jakob