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Computer-generated art goes back decades. In the 1960’s, programmer Harold Cohen developed AARON, a computer capable of creating basic black and white images.
Here’s a look at three areas where machine learning can be leveraged creatively:
Rapid concept visualization and inspiration
What if Veuve Clicquot made bottled water? What if Crocs were marketed like athletic shoes? What might they look like next?
Of course, how prompts are written has a tremendous impact on the results, requiring some old-fashioned creative direction.
Streamlining workflows
The most straightforward approach is using AI Art in mockups and comps for presentations. If the right stock art can’t be found, then make it with AI.
Increasing effectiveness
Shutterstock recently acquired three AI companies, combining them into a new AI suite of tools to deliver more impactful creative based on billions of data points from thousands of brands. For example, did you know the most-clickable topping is shrimp? Clickthrough rates on the sea creatures when placed on food have risen 186% over the last two years. So, if you’re photoshopping a pizza delivery banner, you might want to consider finding some inspiration from under the sea.
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