Last week, news of Musk’s Twitter takeover saw many users swarm to possible alternatives until the chaos dies down. The star of the show for users seemed to be Mastodon, an app which launched in 2016 by German software developer Eugen Rochko and looks like Twitter but feels like Discord.
We wrote on Mastodon last week but, in a nutshell, it works like this; instead of one central network on which all users interact, it consists of myriad servers housing specific communities. These servers, called “instances,” are wholly separate, with different owners and moderation policies, but they can link to one another, and thus offer a larger, more complex network for users.
However, while Mastodon is an interesting emerging platform, but it’s not a like-for-like alternative to Twitter. Where this becomes most apparent is, arguably, where brands are concerned...
So far, Mastodon has not proven itself to be an alternative for brands, many of whom have not even created official accounts on the platform yet. And experts don’t recommend that marketers spend their time testing the platform, either, because its setup could limit the number of consumers they’re able to reach on the app.
Continue reading why brands shouldn't join Mastodon (3-min. read)