Stubbornly independent, the ABC has tackled challenges driven by its quirkiness, creativity and flexibility: in 1994, as one of the first bookstores, the ABC went online. In 2010, they acquired Betty, the first Espresso Book Making Machine in Europe and since 2015 they regularly pop up at festivals such as Heroes Dutch Comic Con.
Offering a broad selection of manga, young adult literature and BookTok hits, the bookstore has naturally attracted a whole new generation of readers over the past few years.
Not to forget the current location on Amsterdam's Spui square: with its iconic tree trunk running down the middle of it, ABC Amsterdam has often been listed as one of the Most Beautiful Bookshops in the World.
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