Earlier this month Kodak made headlines from CES 2018 with the announcement of its own cryptocurrency, KODAKCoin. Some analysts view it as a simple ploy to drive up the company’s stock price by leveraging the hype around Initial Coin Offerings (ICOs). Just last year, there were 235 ICOs, raising $3.7 billion dollars, with presumably many more to come this year.
What was lost somewhat amid the hype of Kodak’s new cryptocurrency was that its ICO was just one aspect of a three-pronged strategy. The second part is a blockchain-based initiative to help photographers control their digital image rights. The third part is to install Bitcoin mining rigs at the company’s headquarters in Rochester, New York.
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