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Just a word of warning – I know nothing about football. I’m as stereotypically femme as they come and in all honesty, sports have never interested me. As a kid I was, actually, a massive tomboy who played only with boys, wore only jeans (I now wear heels almost every day) but I was more of the nerdy brand (I had a Doctor Who lunchbox and dressed up as Princess Leia – wig and all – Christmas Day 2008). 

Therefore, before researching this article, I worried I wasn’t up to the task. However, upon research I found myself completely engulfed in interest and passion. The progress that women’s football has made in recent years is nothing short of insanely impressive and inspiring, furthermore it is providing brands with a plethora of opportunities to change the narrative around sports, women, women in sports and the way we consume media and materialism in general. Cheers to that!

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This week, after Snap announced the launch of Snapchat for Web, a few headlines left some advertisers mystified: CNN speculated that Snap's new desktop format could pit it against Zoom.

The goal is to give users the freedom to switch between their phones and computers, all while continuing their conversations on the platform. But the new desktop option could also help Snapchat take on a surprising rival: Zoom.

Snapchat said its app hosts more than 100 million video calls each month with up to 15 participants each. Now, it hopes that service will become easier and more pleasant to use when people join those calls from a desktop.

Not yet: Social media experts aren’t quite convinced that Snap is rebranding as Zoom’s latest competitor. Instead, they see the desktop feature addition more likely a play for optimism ahead of what could be a tough earnings call for Snap.

Ads? Snapchat for Web does not currently have ads, though, making it less relevant for marketers who told us they were hopeful about desktop-ad insights. We could see Snapchat being one of the first social media platforms to adopt a subscription tier business model and rely less on ads.

Creative constraints + Instagram angst = success 

BeReal combines nostalgia for social apps that came before with an anxiety about the world those apps created. 

While it’s impossible to say how big it could grow or how long it will last for the moment, BeReal is generating legitimate enthusiasm among TikTokers, Twitter addicts, and college students.

How it works?

• Every day at a random time that varies by country, the app sends out a push notification — ⚠️ Time to BeReal. ⚠️ 
• Users have two minutes to take their pictures. 
• The camera snaps a selfie and a rear-facing photo simultaneously, in a fashion reminiscent of the mid-2010s app Frontback. 
• If you post after the two minutes expire, your photos are marked as “late”; you can’t view your friends’ posts unless you post first. 

Should my brand join BeReal? To BeReal or Not To BeReal?

There are a number of ways investing in a BeReal presence could work out well for companies. 

There are always brands whose content will resonate, no matter the platform. Mexican grill chain Chipotle is one such brand. They’ve won industry-wide recognition for their BeReal presence, with The Drum noting that Chipotle ran one of BeReal’s first ever brand activations. 

Last month, they shared a limited-offer promo code on the app, providing the first 100 code-users with a free meal. It’s a smart way of making use of BeReal’s time-limited content and could be refreshing for consumers to interact with brands on a platform that hasn’t yet become deluged with influencers.

By definition, content on BeReal is hard to plan, which in some organizations will pose issues when it comes to necessary pre-approvals. 

At the end of the day, it’s worth thinking about why your brand wants to join BeReal: if it’s just to join in the hype, it’s probably not worth it. If you’re aiming to capture the hearts of consumers born after 1997, and you and your team are capable of creating fun, agile content without too many people in upper management glancing over your shoulder, by all means give it a go.

Instagram is testing a new feature that has users abuzz: Instagram Notes.

Instagram's latest feature allows users to share disappearing status-like updates — and it's taking us back to the days of early 2000s instant messaging.

Here's what we know about the new feature...

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