If you open the spaces tab on Twitter, you’ll find a plethora of conversations about the crypto collapse – clearly the hot topic of this past week. So what exactly is going on?
FTX is a crypto giant and the embattled cryptocurrency exchange has filed for bankruptcy in the US, seeking court protection as it looks for a way to return money to users. Former boss Sam Bankman-Fried has also stepped down as Chief Executive, the company said.
In just over a week, his FTX empire has collapsed, shaking confidence in the already troubled crypto market.
As one of the largest advertisers in the crypto space, FTX has garnered mainstream attention via sports sponsorships, celebrity ambassadors and national TV ads. The company has naming rights over the Miami Heat’s home arena, a payment partnership with Reddit as well as commercials with Tom Brady, Steph Curry and Larry David. Ad Age named FTX as a top 10 marketer of the year in 2021.
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