Hot stamped embossed features - The Gladiators
Our Operations Manager, Mark Filby talks about one of the most unique hot stamped and foil embossed products to make it into everybody's homes - The Gladiators stickers
The British TV series 'The Gladiators' from the 1990's was the inspiration for a series of promotional stickers placed on a well known breakfast cereal product. We were tasked to produce a 'high impact' visually striking sticker that could be collected by children from the front of their favorite breakfast cereal packets. Enhanced 'point of sale' products using hot stamping foil was to become very popular in future years.
The set of stickers focused on the characters of the TV series as you can see in the images above.
The artwork and printing plates were created and manufactured in-house - die manufacturing taking at least 7 to 10 days per plate. The foil embossed features were stamped with Heidelberg SBD cylinder presses.
The stickers were produced sheet fed in mirror silver embossing and then converted into reel fed self adhesive stickers suitable for application in the customers product packing lines.
The striking lenticular effect embossed features require very meticulous machine set-up to ensure perfect relief of the embossed image. Production speeds were low but very high quality.
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