Marketing basics are the foundation of successful marketing strategies. Without a grasp of the basics, you will struggle to create effective marketing campaigns that resonate with your audience, differentiate your brand, and ultimately drive business growth.

The basics to define before you can build on your marketing include:

⭐ Identifying and understanding your target audience

⭐ Defining your brand messaging

⭐ Developing a compelling value proposition

⭐ Clarifying how you make your customers' lives better 

⭐ Establishing clear goals and objectives

The marketing funnel is a framework used to describe the different stages that customers goes through before making a purchase. 

By understanding these different stages, you can develop targeted marketing strategies and tactics that are tailored to each stage of the customer journey, increasing the likelihood of customer conversion.

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