Welcome to the Influence &IMPACT email letter, and a big thanks for subscribing. I really appreciate it! Focus of this fortnightly communique is on building, in a thoughtful way, a personal brand that people recognise, respect and trust. How can we establish our public voice, build credibility for that voice, extend the reach of our voice, and finally, extract value from the recognition and reputation we build? We cover that, and a wee bit more. Onwards!
> Chance encounters, happy accidents & random conversations <
Sunday, October 25, 2020 | Melbourne, Australia
Serendipity: An unsought, unintended, and/or unexpected, but fortunate, discovery and/or learning experience that happens by accident.
I've always been a massive believer of the power of serendipity. Let's face it, life is full of serendipitous moments, or 'happy accidents', that provide us with twists and turns that keep things interesting and moving forward. For example:
These sorts of things happen all the time, but I'm not sure we stop to appreciate the awesomeness of such moments. Indeed, given they're serendipitous and therefore, by default, unexpected, can we actively seek out and create such moments? It feels counter-intuitive, doesn't it? Kinda like 'planned spontaneity' :)
The role serendipity plays in our professional life
Okay, let's set aside the personal side of serendipity for a moment and focus on the role it plays in our professional lives, and I include personal branding in this.
"... serendipity is a combination of things: actively setting up opportunities, a willingness to go with the flow of events, the ability to see the thing that arises by chance, and finally, being prepared to seize the opportunity—prepared both in the sense of being open to the possibility and ready to take advantage of it."
I love Heaton's explanation of serendipity as it shows the multidimensional nature of phenomenon, and the importance of being aware of it when it does occur.
Social media: the serendipity engine
I remember launching head-first into social media in the early days: I was blown away at the connections I was making with random people from all walks of life, many of whom have since become good friends.
With these connections came ideas and stories and introductions and relationships and opportunities, which in turn led to more connections, ideas, stories, relationships and opportunities.
In my case, these serendipitous encounters changed my life in countless ways, and in part took me down numerous new professional paths as opportunities opened up like chasms in an earthquake.
You could say social media - particularly Twitter - represents serendipity 'on steroids' as it speeds everything up i.e. connections and relationships, the sharing of knowledge, ideas and insights etc.
So how can we accelerate the power of serendipity? Here are some ideas --
I'll leave you with this: The next time you're invited to a meetup or networking event - it's the end of a long work day, you're knackered and all you want to do is go home and wind down with a frothy ... think about the possibility that if you do go, you may just meet a really cool person - a chance encounter with someone of like-mind; a productive conversation ensues, a relationship develops, all of which leads to something bigger: this person might just end up playing an influential role in your life, business or career.
BUT IT WILL ONLY HAPPEN IF YOU GO TO THAT EVENT, AND IF YOU'RE WILLING TO 'GO WITH THE FLOW'.
How to sell ideas
A decade ago, futurist author/speaker Steve Sammartino got a business lesson he'll never forget. It's a vital one for people who trade in ideas, creative output, concepts and the like, he writes.
How to build a personal brand within a corporate environment
Yishan Chan currently works in change and communications for one of the 'Big 4' banks in Australia, and was recently named a finalist in the 'Rising Star' category of the Women in Banking and Finance Awards 2020.
She also hosts a podcast called Build Your Talent Stack, where she shares stories about creative ways to learn, network and own your career.
In this episode of Reputation Revolution, Yishan explains how she balances her online presence to align her personal brand with her corporate career; she discusses the importance of standing out for what you stand for, not for the last thing you did ... plus how she collaborates with her organisation when creating content.
If you operate within the four walls of a corporation but are still interested in personal branding, you will find this episode motivating and inspiring on many levels.
Total time-sink (but fun)
Have you heard of Cameo?
Oh, you must check it out.
The blurb? Get personalized messages from your favorite celebrities.
Literally. You stump up cash and get a personalised video back. Simple! 'Celebrities' might be pushing it with some of those featured, but hey, somebody's 'nobody' is a celebrity for some!
This quote caught my attention
“Don’t underestimate the value of doing nothing, of just going along, listening to all the things you can’t hear, and not bothering.”— Pooh’s Little Instruction Book
I'm excited to be writing to you in this format. Let’s keep it personal! I encourage you to hit “reply” and let me know what’s on your mind:
Thanks for reading! Until next time ...
Go forth and make an impact!
Trevor Young | PR Warrior | Level 22 / 120 Spencer Street, Melbourne