Genuine connection, authentic content, and no ‘likes’? Social media is being redefined, and legacy platforms must take heed.
In 2023, social media will change, with young users increasingly pushing for more meaningful online interactions. The dominant “legacy” players, like Facebook, Instagram, and Twitter, will give way to platforms that prioritize simplicity and authenticity.
Young people are becoming disillusioned with the legacy experience, whether it’s Instagram’s jumbled content feed of suggested posts and influencer-driven culture; the divisive and combative nature of interactions on Twitter; or ever-changing features that don’t prioritize the user experience—a criticism voiced by some of social media’s biggest stars. Many people believe the original power and purpose of social media platforms—staying connected with friends online—has been lost.
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