News and Market Developments
PRNewswire: Rainbow Health Launches Technology Platform to Extend Services for Hospital-at-Home Programs (12/15) - Rainbow Health announced an extension of its platform Rainbow Care™ to encompass increased features for providers and health systems that offer hospital-at-home programs. The extended services will offer superior care coordination via Rainbow Health's platform and have been designed to address the logistical challenges that hospital-at-home programs are facing, while keeping an overall goal of supporting the operationalization and scalability of the programs.
Home Health Care News: Landmark Names Chris Johnson CEO, Looks to Double Patient Population (12/14) - Landmark Health is capping off 2021 with a new leader at its helm. The company named Chris Johnson CEO on Tuesday. Founded in 2014, the Huntington Beach, California-based Landmark is a multidisciplinary mobile medical group that delivers comprehensive in-home medical care to “the sickest and frailest” patient populations. The company – whose physician-led teams work alongside patients’ existing health care providers, including home health agencies – currently operates across 18 states. Johnson’s leadership as CEO will be integral to Landmark’s 2022 growth strategy, the company noted in a press release.
HealthcareDive: PharmAdva enhances Advanced Care at Home program by leveraging PharmAdva's MedaCube™ medication management solution (12/13) - PharmAdva, the manufacturer of comprehensive medication management and real-time data solution called the MedaCubeTM, has announced a collaboration with Mayo Clinic to enhance their Advanced Care at Home program that offers hospital-level care at home. The program is utilizing the MedaCube, an in-home medication management solution that meets the needs of patients with complex medical needs.
Health Payer Intelligence: The Impact of In-Home Chronic Disease Management on Spending (12/10) - Employing personalized, in-home chronic disease management services can have a significant impact on spending for seniors with chronic conditions, a study from Avalere found. “Demonstrating a positive impact on clinical and economic outcomes has been a long-standing challenge for the home care industry due to fragmented care standards across states, the lack of standardized measures in personal care, and limited access to claims data that would enable home health agencies that support patients with activities of daily living (e.g., medication management, meal preparation, patient education) to track and measure the impact of service delivery on patient utilization and outcomes,” the Avalere researchers began.
HealthcareITNews: Hospital at home: How healthcare organizations can set programs up for success (12/8) - Although telehealth is often thought of in the context of synchronous video visits, in reality, virtual care encompasses a wide range of opportunities to connect patients with medical care beyond brick-and-mortar facilities. One such expansion involves the provision of advanced care outside of in-person settings, sometimes known as "hospital at home." Several major healthcare organizations, including Kaiser and Mayo, have put forth efforts in this direction via advocacy and pilot programs. Other health systems, including Intermountain and Ascension, have made similar moves.
Home Health Care News: Aetna Medicare CMO Outlines Aging-in-Place Agenda (12/5) - America’s biggest health care companies continue to focus on home-based care and aging in place as 2022 approaches. That includes CVS Health Corporation (NYSE: CVS) subsidiary Aetna. Among its home- and community-based care initiatives, Aetna is doubling down on the use of telehealth and leaning into the CVS HealthHUB network, which offers seniors a range of services, from preventative care all the way to acute care. The insurer is likewise investing in “cost-effective care management programs” and expanding its relationships with home-centric partners like Papa and Contessa Health, according to Dr. Jamie Sharp, chief medical officer for Aetna Medicare. “We’re kind of assuming a new landscape for the delivery of health care and moving away from acute,” Sharp told Home Health Care News. “I think it’s important to focus on aging in place.”
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