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Adelaide Fringe might not kick off until Friday 16 February, but that doesn’t mean you can’t start selling bulk tickets now!
Step one is to come up with a Marketing Strategy, which we’ve covered more in-depth in Artist Mag Issue 2.
Here’s a bit of a few ideas from least to most effort:
Gift-Wrap Exclusive Holiday Offers: Special deals for early birds or bundle up with other shows and create exclusive offers.
Jingle All the Way with Teaser Campaigns: Spread cheer on social media and in emails, teasing snippets of the show.
Advent Calendar Engagement: Give your audience a merry countdown on socials using polls, quizzes, or challenges in the leadup to the big day.
Sleigh the Game with Collaborations: Partner up with local businesses or influencers to create a holiday buzz.
Deck the Emails with Personalised Cheer: Craft emails tailored for different audience segments and offer them perks more specific to them.
So what are you waiting for? Let’s get marketing.
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