Incorporating purchasing power parity into your pricing essentially means providing discounts to people who live in areas where your usual price might be prohibitive. It's a great way to make your product accessible to people all over the world.
It's a trend that's starting to catch on, and not only because it's more inclusive. It fosters strong loyalty and high satisfaction in your customers. And it increases the number of people who are willing and able to purchase your product.
Of course, there are those who will take advantage of the discounts by using VPNs. But the increase in sales should more than makeup for those. And even if it doesn't, at least you're expanding your customer base.
To get started, check out the Purchasing Power Parity API or tools like ParityBar or IPstack.
1. Gergely Orosz added this kind of pricing to The Tech Resume Inside Out and now it accounts for 30-40% of his sales.
2. Alex Hillman added PPP to one of his products last month and saw a 15% increase in sales. People were so excited and appreciative.
P.S If you are selling using Gumroad, it gives logs of the country of the purchase, so you can always compare with the discount code and see if people have started to game the system or not.