Forgive me for one self indulgent newsletter article. It wont happen again / often.
Last week I announced that I will be leaving Weetabix this summer to launch a marketing consultancy called Big Black Door which will bring board-level client-side experience to agencies and scale-up FMCG brands.
The plan is to offer guidance to businesses who want to supercharge their growth by giving access to my 20+ years of marketing leadership experience. Additionally, we will help agencies and their clients better collaborate to get the best from each other.
I’ll also be publishing a white paper on the state of these relationships entitled “Why we need to grow the f***up” very soon (I was waiting until I’d launched Big Black Door) which I will be discussing at this summer’s Mad//Fest.
I have experienced first-hand how strong collaboration with agency partners delivers effective marketing with award winning work like the Beanz on Weetabix tweet from last year. Big Black Door will offer support to agencies in need of a client perspective, and to growing FMCG branded businesses who need a shot of board room experience during critical growth phases, but without the long-term commitment of a full-time contract.
I’ve been lucky enough to lead some of the UK’s biggest and best loved brands for over 20 years and have had the benefit of blue chip FMCG marketing training. I’m now able to pass this knowledge on to other businesses, especially scale-ups.
I've been humbled by the response so far, but I do have a couple of project slots available from September. If you're interested in working together, you can arrange a chat via the link below.
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