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Investment: “You can do anything. But never go against the family"

Live, Learn, Iterate, Share, Collaborate, Research, Recommend, Discuss, Think, Act.

Recently, we had an interesting discussion at Bright Pixel about our willingness to share more and give back to our community.

We have been dwelling about the fact that we have constant and regular access to interesting information related to tech investments, namely to some privileged and/or highly relevant content that could benefit a wider audience. We also have specialised knowledge and a growing experience related to early stage tech investments that are trying to scale in several geographies and explore different market opportunities.

So, we decided to launch a monthly newsletter, where we will share with you things that caught our attention, stuff that we have learnt, ideas for you to explore and research about.

We hope this newsletter can be useful for investors like us, entrepreneurs that are exploring their own projects, people in love with tech, innovators and curious minds. This is the first edition of many, we hope. Please send us feedback and help us improve. This is from us, with bright intentions, to you, the bright minds that will change the world.

Top Early Stage Investors - a family business?

Rocket Internet is a well known story, led by Oliver Samwer and his two brothers, Alexander and Marc.

When we started Bright Pixel based on a venture builder studio model, we looked at several players with similar approaches, namely the aggressive and highly criticized strategy, followed by Rocket Internet, that was known for extensively applying copycatting techniques in its portfolio companies, inspired by successful and proven formulas of companies in other geographies. At the time, we did not like that type of approach and built our startup studio with a different DNA.


Nevertheless, if you fast forward 4 years, clearly it looks like their aggressive approach has paid off. Now, they have reached a considerable size in terms of portfolio and assets under management, under now the umbrella of GFC. Oliver is also co-author of the entrepreneur’s handbook “America’s most successful startups”, that gathered several fans and haters (e.g. professor Jürgen Seitz identified 4 things Silicon Valley can learn from this investor).

To be a copycatter, or not to be?

Bright Pixel is reaching its fourth year of existence as an early stage tech investor focused on emerging tech opportunities. We have now 15 portfolio investments and we are always discussing how we can be a better investor, differentiate ourselves from the pack and add extra value to the entrepreneurs that we work with. That’s why we frequently look at what other more established players are doing in the market.

Dealroom is one of the many great sources of truth about the startup world. They have recently launched a European VC 2020 ranking that ranks all the players, based on quantitative and transparent criteria. As the European VC space has been steadily growing and maturing in the last years, Dealroom has improved their rankings, distinguishing the Top Seed VC investors from Top Series A Investors.

Global Founders Capital, tightly linked to the german based incubator Rocket Internet, leads the Top Seed VC ranking. They now have a 220+ portfolio with 36 deals in 2019, 7 potential unicorns and 8 realized unicorns, closely followed by LocalGlobe and Seedcamp in the second and third spot.

We prefer Klein’s way

We actually respect more and see higher value in the approach followed by another family of VCs, based out of the UK, that currently are in the second and third spot of the Top Seed VC ranking. Localglobe was founded by Robin Klein, considered by many as a pioneer of Europe’s venture scene, and his son, Saul, that later also founded Seedcamp with Reshma Sohoni.

In 2015, Robin Klein shared his vision on what were the biggest mistakes startups should avoid making - something worthwhile reading! - and you can also listen to him talking about LocalGlobe’s approach when evaluating early stage startups, how he sees the european ecosystem and the next wave of disruption in the world.


At Seedcamp, where we have a well-represented Portuguese batch within their startup portfolio, it is interesting to understand and hear Sohoni talk about their vision of how Seedcamp can help their companies rise from difficult times to household names in the market. They also shared a great deal of information about essentials for startups.

We’re a family too

The top 3 seed VCs in Europe reached very respectful sizes and track records over the past years and were born as tight family businesses, that grew to become larger and powerful outfits, with a wide spread of tools to support their portfolio companies.  We feel at Bright Pixel that we are tight like a family, with a clear ambition to increase our capabilities in supporting our growing portfolio over time! We are already referred to in the Top Seed VC Ranking and hopefully climbing that ladder in the years to come, proving to be a relevant investor for emerging tech projects!

Bright Teasers
Pitchbook European Venture Report (2019)

a great and very exhaustive alternative to the Dealroom rankings we discussed previously. We are big fans of Pitchbook and their data enriched global league tables!

Deloitte Tech Trends 2020 Report

A great and already classic regular “must read”. The report updates last year’s nine macro technology forces, that form the technology foundation upon which organizations will build the future. Also, interesting insights on ethical technology & trust as well as human experience platforms.

Tech in 2020: Standing on the shoulders of giants

Last but not certainly the least is Benedict Evans’ great trends analysis - if you have something that you really should read to put your brain thinking about the future, is this excellent report - mobile & smartphone disruption is reaching its peak and its end in the typical S curve rollercoaster ride… What happens when everyone is online? What will be the next big thing in our lives?

Bright Writers:

This newsletter is written each month by a different person from Bright Pixel or a special guest that we will invite to collaborate with us. We also believe in ghost writers ;)

This month we had the contribution of Alexandre Nunes Teixeira dos Santos, also known as Alex or ANTS. He is one of Bright Pixel’s co-founders and currently head of investments. More info at his linkedin profile

Bright Pixel

Rua da Emenda nº19 1200-169 Lisboa

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