Our top five tips on how to get your project published in GRAY

GRAY's special projects editor, Stacy Kendall, recently gave a talk with photographer Martin Knowles at the AIBC Annual Conference all about how to get published, how to strategize architecture awards submissions, and how to photograph your projects in the best light. Here are 5 takeaways for how to increase your chances of getting published in GRAY:

  • Timing is everything: Know your goals. If you have a killer project that you can't wait to show the world, print is the ultimate showcase, but you'll have to exercise patience with print lead times. It's worth the wait, but don't pitch something that's so timely or season-specific that it can't wait to be placed.

  • Give an exclusive, and say so. One of the best things an editor can hear is that they are the first to see the project and they can have the exclusive. Do not pitch projects that have been published before. Pick your first choice publication and start there.You'll likely get a faster answer, too. Above all, editors are looking to be first and fresh, and it's bad manners to pitch magazines simultaneously. Resist the temptation to self-publish a whole project on your website or social media, because once that happens you have no control over where those images end up, and editors may consider it "published." 

  • Image is king: A full set of professional photographs show off your project at its best. When pitching, you'll likely be asked for a full set of photographs if you've had it professionally photographed. If you anticipate this, you'll win points by sending them at the start. Of course, it's an editor's job to be able to see the potential in something, even without professional photography, so just make sure you send SOME photos off the bat.

  • When it comes to the backstory, be sure to include the essentials. Don't worry too much about crafting "the perfect pitch." Good content speaks for itself. To introduce a project to an editor, include key bits of info like project start and end time, other key players in the design team, any interesting tidbits that make the project special or different, and whether the homeowner (if a residential project) is up for being interviewed. No matter what, a homeowner will have to sign a publication release, so be sure you can get this from them.

  • Why not establish an in-person relationship first? At GRAY, we take events seriously, and they are a great way to come together "off the page" and connect in person. Attend any events you know are put on by the magazine or sponsored by them. Best not to use this time for a hard pitch, but introduce yourself and let editors know you'd like to follow up about one of your projects. This is often the best way to begin an authentic, long-lasting relationship with the team at a magazine!

We hope these help, and keep up the great work!

GRAY Media, LLC

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Seattle, WA 98108

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